Oway

End-to-end B2B digital marketing campaign for O’Way, an Italian biodynamic and certified-organic professional haircare brand. Developed LinkedIn lead generation targeting salon owners and technical directors, event marketing aligned with Cosmoprof Bologna, a lead-qualified landing page with automated funnel, and a cinematic AI-produced brand video. Emphasis on luxury-niche tone — institutional yet empathetic, deliberately non-commercial. Tags: B2B digital marketing, LinkedIn lead generation, brand positioning, sustainable beauty brand, event marketing, landing page copywriting, integrated marketing campaign, AI video production